I even became a fan of MCoC myself. The more I played, the deeper my understanding of the game mechanics, unique character abilities, and item powers was. I knew what it took for players to obtain in-game items and what efforts they need to make to progress towards a much-desired reward. Additionally, I was granted even better understanding of real text limitations on the screens.
All of this helped me choose the proper words while adapting the content so that it felt truly entertaining for Russian players, but still managed to convey the right meaning.